Asami.club: a bridge between Web3 projects and advocates, powered by DOC

Asami is an open club where Web3 projects meet real people who believe in their ideas and help them grow. It’s a platform built on Rootstock, designed to give visibility to those who explain, share, and amplify purposeful content. And it does so using Dollar on Chain (DOC), a Bitcoin-backed stablecoin.

Why was Asami created?

Explaining a new idea is hard. Even more so when we’re talking about technologies like Bitcoin, DeFi, or Web3, everyone needs their own path to understanding, and no two people grasp things in quite the same way. That’s why, throughout the ecosystem’s history, advocates have been essential: people who not only understand but also communicate with clarity, empathy, and enthusiasm what they’ve discovered.

But even before creating original content or becoming community figures, many advocates start with something simple yet powerful: sharing what they find valuable. A well-placed repost can put a project on someone’s radar, spark curiosity, and lead them to explore it on their own. That’s how many people discovered Bitcoin, Rootstock, and other foundational projects — because a trusted voice in their circle shared something about it.

Asami was born to bring together projects and advocates, and to value that first step: the act of intentional sharing. It’s not about buying attention or hiring influencers to fake enthusiasm. It’s about thanking genuine amplification — that gesture that opens doors — with a small, respectful reward proportional to the advocate’s influence.

How does it work?

The process is simple:

The original Bitcoin-backed

Decentralized stablecoin →

1. A Web3 project posts something on X (Twitter).
2. They visit asami.club, create a campaign and set a budget in dollars to get more exposure.
3. That budget can be paid with DOC — Rootstock’s native stablecoin — or with a credit card.
4. The campaign is shown to real people acting as advocates: they read the post, evaluate it, and if they feel it’s worth it, they share it with their audience.

For each repost, the advocate receives a portion of the campaign’s DOC budget, based on their influence score, plus some ASAMI tokens.

Who can be an advocate?

You don’t need thousands of followers or to be a public figure. What matters is that you’re part of the conversation — that you’re a real person who shares ideas, occasionally posts original thoughts, and builds a genuine audience (even a small one) that trusts your judgment.

Asami’s algorithm measures the real reach of your posts, but also how much appreciation and authority you show within your audience. That’s how your influence score is calculated, and it’s updated regularly. If you use X actively and authentically, you likely have good potential as an advocate.

Who benefits and how?

• Web3 Projects: gain real visibility on X, powered by people who share what they believe in — not what they’re paid to promote. In the short term, this means greater reach. In the long term, it helps build a community of advocates who grow with the project, answer questions, and may even become ambassadors.
• Advocates: earn small rewards every time they help amplify a project. In the short term, it’s a fun and transparent way to contribute to ecosystem growth. In the long term, they can build a public track record of impact and open up new opportunities in Web3.

Why DOC?

We chose DOC because:

• Marketing budgets are usually set in dollars, not BTC.
• DOC avoids volatility, making it an ideal choice for individuals new to Web3.
• Since rewards are calculated at the moment of each repost, the total received in DOC is a great reflection of how much an advocate contributed and how active they’ve been.
• And because DOC lives on Rootstock, which offers low fees, stability, and security through merged mining.

What is the ASAMI token?

Alongside the DOC earned per repost, advocates also receive ASAMI tokens.

• The token had no premine and is capped at 21 million.
• Every time someone earns DOC from a campaign, the club retains a 10% commission.
• That commission is automatically distributed every 15 days to all ASAMI token holders.
  It’s a way to tie every participant to the club’s long-term growth. Learn more at: asami.club/#/Token

Join the club

If you have a project, try creating a campaign and connecting with people who genuinely want to help you grow.

Here is a tutorial (in Spanish) on how to create a campaign.

If you’re someone who shares ideas on X, get your influence reading by linking your account. You’ll see whether you have advocate potential. It’s free to participate, and the rewards — though small — are a way to thank you for giving visibility to what matters.

We’re just getting started. See you at asami.club.

Written by Bruno Nubis.